A Discount Is Not A Gift

A discount offered to me or you is not a gift it is an incentive to get us to spend our money.

A discount is not a gift. Richard E. Ward

Just as Facebook has perverted the meaning of the word “friend”, corporations – large and small, as well as individual business people are perverting the meaning of the word “gift”.

A gift is something that you receive from someone without a requirement that you first spend your money to receive it.

Today – American Thanksgiving – my inbox is replete with “Thanksgiving Gifts”. And I am happily giving them a gift of not just deleting their message but also unsubscribing from future emails.

See, a true gift from me as it requires nothing in return from them. Not even a thank you. So satisfying to share the gift of giving.


Follow Richard on:

Usable techniques for group development

BEYOND MOTIVATION delivers usable techniques for personal and group development that helps individuals and groups increase their productivity by recognizing that working with others is an exchange of energy.

Beyond Motivation by James T. McCay with Richard E. Ward Learn more about Beyond Motivation...

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.