“Are your inspirational social media posts hurting your career?” According to Judith Humphreys the answer is a resounding ‘YES”.

As the founder and Chief Creative Officer of The Humphrey Group, a premier leadership communications firm headquartered in Toronto, whose business teaches global clients how to communicate as confident, compelling leaders I suspect that she knows what she is talking about.

Humphrey says:

“Your Inspirational Social Media Posts Are Hurting Your Career.
It’s a lot harder to sound thoughtful and articulate than to tweet a Mark Twain quote. Real leaders don’t sound like tear-off calendars.

If you’re a leader or trying to become one, some degree of ongoing “personal branding” activity is inevitable. That often creates pressure to post something new to your social channels on a regular basis–and therein lies the risk.

The easiest thing to do might be to share pithy slogans purporting to deliver quick hits of inspiration. After all, it’s your job as a leader or aspiring leader to motivate others, right? Right! But your #MotivationalMonday tweet or Instagram post with a Gandhi quotation might be backfiring without you realizing it. Here’s why, and how to avoid those fluffy expressions.

Read her article Your “Inspirational” Social Media Posts Are Hurting Your Career where she explains clearly that:

It’s a lot harder to sound thoughtful and articulate than to tweet a Mark Twain quote. Real leaders don’t sound like tear-off calendars.

Find her article on Fast Company.